We Are a Custom Watch Manufacturer

Over 30 years of American watchmaking, and still going strong

The Most Trusted Watch Manufacturer in the USA

American Watch Company was founded on two principles: quality and integrity. Since 1988, we have been designing, manufacturing, and distributing watches from our home in sunny Los Angeles, California.

American Watch Company is an integrated watch manufacturer, custom watch and private label watch company. Specializing in fine watches, fashion watches, and smartwatches, we provide creative development, manufacturing, and merchandising strategies for watch brands — the knowledge, experience, resources, and capabilities necessary for success in the watch market.

American Watch Company is not your typical watch industry supplier and manufacturer. We are an experienced group of individuals who enjoy solving the challenges brands and retailers face in the ever-changing and niche competitive watch industry. Best of all, we love what we do and are proud of our work.

Watches are Our Passion

We love watches. Its that simple. From dive watches to dress watches; pilot watches to chronographs; there’s not a watch around we don’t like. But our favorite watch is the one you want to tell us about. 

Los Angeles is our home. We provide practical information for those who desire to produce and distribute their own private label or custome watch line. The principals at American Watch Company have a combined 75 years of luxury watch manufacturing and understand the art of watchmaking. Even though our watches are produced all over the world, American Watch Company remains cultured in the values of traditional watchmaking.

At American Watch Company, our expertise and exceptional services help you achieve profitable sales through our best-practice manufacturing, EDI, and efficient business processes. From creative to production, we develop strategies specifically tailored to your organization.

We offer an array of services catered to your watch business needs!

Everything you need to launch your watch company, under one roof. From design to drop-ship, we have you covered.

Like many in California, we at American Watch Company have roots as immigrants from all corners of the globe and understand hard work and tradition. We learned this industry from the ground up, working with some of the most notable brand names in the business. This watch company is one of the original disruptors who pioneered online direct-to-consumer branding. We understand where the watch market has been and where it is going. Our knowledge of horology has given us an unparalleled view of the watch industry.

For over 30 years, we’ve been passionately building watches in our 15,000-square-foot facility in the heart of downtown Los Angeles. Every timepiece is designed, engineered with our customer’s vision in mind, and most models are hand-assembled in-house. With a vast network of factories and manufacturers, both domestic and international (including our own satellite office in Hong Kong), American Watch Company can exceed expectations in quality and quantity. Whether Swiss-made, Japanese or American; automatic, quartz or smart movement; price-driven, or fashion-driven; we have the know-how to make your project happen.

Case Studies

Take a look at some of the watches we have brought to life

Are you ready to make your watch?

The American Watch team is ready to make your  dreams a reality. All we need to do is schedule a time to talk.

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