Who is American Watch

About American Watch Company

American Watch Company is an integrated American watch manufacturer and private label watch company. Specializing in fine watches, fashion watches, and smartwatches, we provide creative development, manufacturing, and merchandising strategies for watch brands — the knowledge, experience, resources, and capabilities necessary for success in the watch market.

American Watch Company is not your typical watch industry supplier and manufacturer. We are an experienced group of individuals who enjoy solving the challenges brands and retailers face in the ever-changing and niche competitive watch industry. Best of all, we love what we do and are proud of our work.

Since 1988

Los Angeles is our home. We provide practical information for those who desire to produce and distribute their own private label watch line. The principals at American Watch Company have a combined 65 years of luxury watch manufacturing and understand the art of watchmaking. Even though our watches are produced all over the world, American Watch Company remains cultured in the values of traditional watchmaking.

At American Watch Company, our expertise and exceptional services help you achieve profitable sales through our best-practice watch manufacturing, marketing, EDI, and efficient business processes. From creative to production, we develop strategies specifically tailored to your organization.

Watches Are Our Passion

Like many in California, we at American Watch Company have roots as immigrants from all corners of the globe and understand hard work and tradition. We learned this industry from the ground up, working with some of the most notable brand names in the business. This watch company is one of the original disruptors who pioneered online direct-to-consumer branding. We understand where the watch market has been and where it is going. Our knowledge of horology has given us an unparalleled view of the watch industry.

For over 30 years, we’ve been passionately building watches in our 15,000-square-foot facility in the heart of downtown Los Angeles. Every piece is designed with our customer’s vision in mind, and most models are hand-crafted in-house. With a vast network of factories and watch manufacturers, both domestic and international (including our own satellite office in Hong Kong), American Watch Company can exceed expectations in quality and quantity. Whether Swiss-made, Japanese or American; automatic or quartz; price-driven, or fashion-driven; we have the know-how to make your project happen.

About Our Showroom

Where automobiles were once sold and repaired, we now create high-quality timepieces for mass production and bespoke limited editions. A shining example of adaptive reuse, the building now contains our production floor, showroom, and offices. American Watch Company would be happy to have you visit to discuss your project.

About Our Building

Built in 1919, our building has lived many lives, starting as an automobile dealer and distributor for long-gone brands like Leach-Biltwell, Cole, and Moon Motor Cars.
While new condominiums have filled the voids left by defunct factories, 1225 South Grand stands as an architectural testament to that bygone era of industry and motoring.

1225 South Grand in 1940, when Downtown Los Angeles was a center for automobile manufacturing

Let's Build Your Watch Program Together