We Are an American
Custom Watch Manufacturer
Over 30 years of American watchmaking, and still going strong.
The Most Trusted Watch Manufacturer in the USA
Custom Watch Manufacturing, Design, engineered and built in the USA Crafting Timepieces with Precision, Passion, and Purpose Since 1988 Get Started with Your Watch Project Today.
America’s Premier Custom Watch Manufacturer.
At American Watch Company, we combine over three decades of watchmaking heritage with a forward-thinking approach to design and production. Established in 1988 and headquartered in Los Angeles, California, we specialize in crafting high-quality custom watches, private label timepieces, and smartwatches for brands across the globe.
We are a full-service, vertically integrated watch manufacturer offering everything from product development and design to production and logistics. Whether you’re building a heritage-inspired mechanical watch, a trend-forward fashion model, or a cutting-edge smartwatch, we provide the expertise, creativity, and support you need to bring your vision to life.
Unlike traditional watch suppliers, American Watch Company is built on a foundation of
innovation, transparency, and collaboration. Our team of experienced professionals understands the complexities of the watch industry — and we thrive on helping emerging and established brands navigate its ever-evolving landscape.
We don’t just manufacture watches — we help build watch brands
Watches are Our Passion
Driven by a Passion for Watchmaking At American Watch Company, we don’t just make watches — we live and breathe them. From rugged dive watches to refined dress pieces, aviation-inspired pilot designs to high-performance chronographs, we appreciate every style and function. But the watch that excites us most? The one you’re dreaming of creating.
Based in Los Angeles, we offer strategic guidance and full-service support to entrepreneurs, designers, and established brands looking to build a private label or custom watch line. With over 75 years of combined experience in luxury watch manufacturing, our leadership team understands both the tradition and the evolution of the watchmaking craft. Although we manufacture globally, our values remain rooted in the precision, artistry, and integrity of traditional American watchmaking.
From concept to final delivery, American Watch Company delivers turnkey solutions —
including creative development, streamlined production, EDI integration, and efficient supply chain management — all tailored to help your brand scale, stand out, and sell.
We offer an array of services catered to your watch business needs!
Our watch Manufacturing Services — Are all Under One Roof From initial concept to final delivery, American Watch Company offers end-to-end solutions for launching and scaling your watch brand. Whether you need design, prototyping, assembly, or drop-shipping — we make it seamless. Rooted in the entrepreneurial spirit of California, our team reflects a global perspective, shaped by generations of watchmakers, craftspeople, and visionaries.
As early adopters of the direct-to- consumer watch model, we’ve worked behind the scenes with some of the most recognized names in the industry, helping shape the future of modern watch branding. With over 30 years of expertise and a 15,000-square-foot facility in downtown Los Angeles, we bring craftsmanship, innovation, and efficiency to every watch project. Each timepiece is thoughtfully designed and precision-engineered to reflect your unique brand vision
With many models hand-assembled in-house by our skilled team. Through our robust domestic and international manufacturing network — including our own
satellite office in Hong Kong — we are equipped to deliver exceptional results at any scale. Whether you’re producing Swiss-made mechanicals, Japanese quartz, American assembled, smartwatches, or fashion forward
Case Studies
Take a look at some of the watches we have brought to life
Disney 75th Anniversary Watch
Disney was searching for a limited edition watch offer for its 75th anniversary.
Saks Fifth Avenue Watches
Saks Fifth Avenue (Saks Off Fifth Division) wanted to introduce a a sophisticated collection of watches for their target market.
MTM Watch
American Watch created the MTM Watch line of targeted watches for US military and first responders. The unique collection of watches offer unique functions and extreme durability, a requirement for this target market.
Are you ready to make your watch?
The American Watch team is ready to make your dreams a reality. All we need to do is schedule a time to talk.