MTM Watch

American Watch created the MTM Watch line of targeted watches for US military and first responders. The unique collection of watches offer unique functions and extreme durability, a requirement for this target market.

SOLUTION

We incorporated critical functions, such as radiation detection sensors, the brightest flashlight ever to be put in a watch, and more. The materials included military-grade titanium.

CHALLENGE

American Watch’s challenge was to create the right watch designs for MTM Watch’s audience with the use of hi-tech- materials. Our objective was to produce a collection of watches built for battle and boardroom.

RESULT

MTM Watch and its Special Ops watch is the watch of choice for the military, first responders, law enforcement agencies, and hunting advocates, and its website is second-to-none in its category.