Watch Marketing Services
Merchandising
Unless you intend to be a one-hit-wonder, a key element to consider is how to fully merchandise and market your watch category for your client base. Whether you’re selling direct-to-consumer (DTC) or through retailers, the success of your watch program will be related to the future development of your watch category. Since you will be defining your brand by this watch, you will need to consider what the expansion of the category will look-like in the near future and plan for it! Therefore, you need to consider:
– Various materials, colors
– Design for seasonality (especially if it’s a fashion watch)
– Different price options to test price sensitivity
– Offering unique case model options
– You will need to develop a core/basic line offering
Packaging & Displays
Great packaging is especially significant for a watch product because it can have a direct impact on sales and a company’s overall appeal. American Watch will identify industry trends and suggest packaging designs and styles. In collaboration with you, our design team will help lead the development team and direction of current and new packaging ideas to maximize the business opportunity by:
– Knowing the watch demographic
– Making the package part of the experience
– Considering eco-friendly designs and materials
– Personalizing your packaging when possible
Imaging and Multimedia Production
Nowadays, your watch needs a 360-integrated watch marketing plan spread across your website, social media, digital advertising, out-of-home, and traditional print media.
Elements to consider
– Campaign Strategy
– Art Direction
– Video & Photography
– Print Production
– Social Media Buys
– Graphic Design
– Production Design
– Video
– Audio
– Print Production
Let’s work together
