American custom Watch Company

The most trusted watch manufacturer in the USA

Industry Leaders For Over 30 Years

With over 30 years of independent watchmaking experience,
American Watch Company has the knowledge and the network to ensure your private label / custom watch program launches on time
and within your budget. We are an American watch and timepiece manufacturer cultured in the values of traditional watchmaking.

We have seen a lot over the years in the watch business as a timepiece manufacturer. Learn why hundreds of businesses and countless individuals have trusted us to make the watch of their dreams a reality. 

What services are you interested in?

Whether you are looking to launch your own watch company or simply looking for a prototype, the American Watch team is ready to help.

From Design to Prototype to Manufacturing

Everything you need to launch your private label or custom watch company, under one roof. From watch design to prototyping and watchmaking, packaging if needed, we have you covered.

Inside Our Watches

Auto / Mechanical Movements

Mechanical movements are often chosen over quartz movements for luxury watches due to their high level of quality and craftsmanship. We can supply Swiss or Japanese mechanical or automatic movements.


Quartz, Solar, or Kinetic Movements

Quartz, solar power, or kinetic movements are highly accurate and require minimal maintenance aside from battery replacements. They are cost-efficient, battery-powered, and have few moving parts. We recommend Swiss or Japanese quartz movements.


Smart & Digital Watch Integration

In the digital age, smartwatches provide an easy, intuitive way to display pertinent data to the user for practical use in everyday life. American Watch Company proudly offers smartwatch integration and design services to best suit your needs.

Watchmaking Specialists

At American Watch Company, we believe every element of the watch designing, manufacturing, and production process is integral to your watch project’s success. We pay attention to the details where others do not, ensuring there are no faults or flaws in the watch product or packaging.

Our quality control is second to none. Our success is grounded in on-time, on-budget delivery. Unlike some manufacturers, we don’t sugarcoat when unexpected delivery problems or production issues occur. We are not afraid to confront a challenge, and we work together with our clients to find solutions.

You can trust American Watch Company to provide full transparency, communication, and results for your watch project.

We're Smart Too!

Smartwatch manufacturing is about repurposing data. It’s imperative to have excellent communication during the design and programming processes. At American Watch Company, we have collaborative practices that meet the challenging demands of our customers.

We Also Offer Dropshipping & Fulfillment

 We can handle all your drop shipping and fulfillment needs. 

Our Clients

We’re proud to have partnered with organizations large and small to bring their custom logo watch projects to life.

Are you ready to make your watch?

The American Watch team is ready to make your  dreams a reality. All we need to do is schedule a time to talk.

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