American Watch Company

With over 30 years of independent watchmaking experience, American Watch Company
has the knowledge and the network to ensure your private label watch program
launches on time and within your budget.

We are an American watch and timepiece manufacturer cultured in the
values of traditional watchmaking.

American Design and Engineering for Success

We are proud to be an American manufacturer of watches and timepieces in downtown Los Angeles, rooted in the values of traditional watchmaking. No project is too small. We are confident that we will exceed your expectations in quality, design, production, and customer service.

Choose an option for your watch project.

Watches designed, engineered and built in California USA

Design & Engineering

Our watch designers and engineers are located here in California, a place synonymous with technology, precision, and quality.

After Sales Service

Our watches are guaranteed and serviced right here in the USA. We also customize support services based on your needs.


Manufacturing & Assembly

We have the network, knowledge, and expertise to manufacture the highest-quality custom watch products or privet table watches.

Fulfillment and Drop Ship

Our work begins with a situational analysis, the building blocks for the final fulfillment strategy, supporting the EDI system.

Inside Our Watches

Auto / Mechanical Movements

Mechanical movements are often chosen over quartz movements for luxury watches due to their high level of quality and craftsmanship. We can supply Swiss or Japanese mechanical or automatic movements.

Quartz, SOLAR, OR Kinetic Movements

Quartz, solar power, or kinetic movements are highly accurate and require minimal maintenance aside from battery replacements. They are cost-efficient, battery-powered, and have few moving parts. We recommend Swiss or Japanese quartz movements.

Smart and Digital Watch Integration

In the digital age, smartwatches provide an easy, intuitive way to display pertinent data to the user for practical use in everyday life. American Watch Company proudly offers smartwatch integration and design services to best suit your needs.

Watchmaking Specialists

For over 30 years, we’ve been passionately producing quality watches at our 15,000-square-foot, freestanding watch factory in downtown Los Angeles.

At American Watch Company, we believe every element of the watch designing, manufacturing, and production process is integral to your watch project’s success. We pay attention to the details where others do not, ensuring there are no faults or flaws in the watch product or packaging.

Our quality control is second to none. Our success is grounded in on-time, on-budget delivery. Unlike some manufacturers, we don’t sugarcoat when unexpected delivery problems or production issues occur. We are not afraid to confront a challenge, and we work together with our clients to find solutions.

You can trust American Watch Company to provide full transparency, communication, and results for your watch project.

We're Smart Too!

Smartwatch manufacturing is about repurposing data. It’s imperative to have excellent communication during the design and programming processes. At American Watch Company, we have collaborative practices that meet the challenging demands of our customers.

Pricing and Plans

To obtain an accurate quote, please fill out this form.
For custom quotes on large production orders or assembly, please contact us at
[email protected],
or call (800) 862-6772.

We Also Offer a Simple Logo Watch Service!

Just upload your design or logo on a watch dial.

You can upload your design or logo in realtime on the face of a watch right now – for variety of prices and brands, There are many styles to choose from.

You can upload your design or logo in real time on the face of a watch right now. There are many styles and brands to choose from at various price points. Order 1 or 100 watches with our online designer tool from American Logo Watch!

Our Clients

We’re proud to have partnered with organizations large and small to bring their custom watch projects to life.

Ready to Begin Your Watch Project?