Frequently Asked Questions

Over 30 years of American watchmaking, and still going strong

Explore some of the FAQs below. If you don’t find the answer to your questions, please contact us at [email protected].

ODM: Original Design Manufacturing:  The ODM allows you to select an existing watches that have a blank area on the dial available for custom printing of your logo/art and a blank case back available for your custom engraving.  We receive your logo/art in a digital file in any of these formats:  JPEG, PNG, PDF, EPS, PSD, or AI.   As per your instructions for logo/art placement, size and color, we send virtual images back to you for approval of both the dial printing and case back engraving.  Once approved, we proceed with the custom printing and engraving.

*See our American Watch ODM catalog

OEM: Original Equipment Manufacturing.  The OEM option allows you to create an exclusive watch brand, made from scratch. You can fully design the watch case, dial, hands, band / bracelet, and functionality. Your watches can be set at whatever price you wish.  American Watch will gladly sign an NDA to protect your intellectual property.

*Read more information on this link:

If you have any answers to the following questions, it helps us know how to guide you through our process and give you an approximate quote or proper guidance:

  • Are you thinking of watches as ODM or OEM?
  • Do you have any specs for this watch?  (Material: Stainless Steel, Titanium, etc., Movement: Automatic, Quartz, etc. Case Size, Glass Type, Dial Design, Band Type, etc.)
  • Can you send us any visual references that can give us an idea of what you have in mind?
  • Are you thinking to print your logo/art on the dials and engrave on the case backs of existing watches?
  • Can you elaborate your intention for these watches?
  • Are you thinking to make a Prototype only or a Prototype with a production to follow?
  • Do you have a due date?
  • Do you have an overall budget or an idea what you want to pay per watch ?
  • Deciding  between ODM or OEM watches ?
    • In case you’re not sure, pls go to this link on our website it has good information:
    • This link might also be helpful on our website:
  • Can you tell us a little bit about your company?

Before we go into the nuts and bolts of actually designing a watch for a brand, the first step is to take some time to define what your brand’s look and feel will be.

When thinking about how to start a watch brand, you’ll first need to consider:

  • Who is my target audience?
  • What is their desired price point?
  • What kind of materials and looks do they gravitate towards?
  • How much investment is needed?
  • How will the brand sell its products (i.e., solely e-commerce, brick-and-mortar stores, wholesale, etc.)?

Once you have a general idea of the style you’re looking for, you can do some market research to see if your thinking lines up with your market.  Even doing a small survey can help you figure out how best to start a watch brand that matches your potential customer expectations.

*Read more information on this link:  “How to create a watch brand/company”, click here.

Depending on the type of watch, the minimum order start at 500pcs and up, per style (which can breakdown into 3 finishes; gold, silver, black, etc.):

Which will include; design & 3D renderings, working prototypes and go into production once the prototype is approved.  

With this option we will provide you with a prototype as part of the process for approval before we go into production.  

The per unit production costs will be determined by the final specs and designs we create with you.

  • Design Stage – 12-30 days
  • Prototype Stage – ~60-110 days
  • Production Stage – ~60-120 days

Approximately between 4mos – 7mos for the complete process.

An OEM prototype only (without production to follow) will vary between approx. $5k – $10k each, depending upon final design & specs. 

With this option it will include; design & 3D renderings and a working prototype. 

At the end of the Design Stage,  a per unit (production) final price will be quoted, and will be honor for 30 days should you decide to move into production.

Usually 1  prototype of each variation or color is included per OEM production order. for more then one prototype please discuss with representative.

No project is the same, Orders are generally completed and shipped FOB Los Angeles. Delivery will depend upon the final design built and quantities, an average project  can take between 60-180 days. 

After the consultation and Upon engagement, there’s a minimum $3000 retainer fee to begin the design and engineering process.  This $3000 engagement fee is credited back to the customer at the final payment of making a prototype or the end of a production.  The only time the $3000 is un-recoupable, is when a customer stops the process at the rendered 3-D drawing stage.

OEM Prototype  (without production to follow) Payment Terms:

  • 50% of the total order of the Prototype (After drawing approval and before prototyping)
  • 50% 10 days prior of shipment of the prototype (minus the $3000.00 engagement

OEM Prototype and Production Payment Terms:

  • After design drawing approval and before prototyping a 25% of the total order will be required for Pre-Production and  Prototyping 
  • After prototype approval a 25% of the total order to begin Production
  • 50% 10 days prior of shipment (minus the $3000.00 engagement

As long as there are no physical changes to the watch, it takes the about the same amount of time as the original order, minus the design and prototype phases.

Depending on the type of  watch the MOQ (minimum order quantity) start at 500pcs of the same style.

  1. 50% Deposit of total order.
  2. 50% 10 days before the production is read to ship.


American Watch provides a One-Year Limited Warranty for each individual watch, extended warranty is available..  The warranty starts from the date of shipment receipt and covers all defects in materials and workmanship. It does not apply to normal wear and tear or abuse. In the event of a defect or malfunction within the warranty period, your watch will be serviced under the limited warranty terms.


American Watch warrants that the goods shall be delivered free of the rightful claim of any third party / person by way of patent infringement, and if buyer receives notice of any claim of such infringement, it shall, within 15 days, notify American Watch of such claim. If buyer fails to forward such notice to seller, it shall be deem to have released American Watch from this warranty as to such claim.

Yes. American Watch Company does ship internationally.

We honor all of our non-disclosure agreements (NDA) with our clients. We offer anonymity for those who wish the same in return. Most of our clients prefer to keep their manufacturing resources confidential as we would do the same for you. American Watch has its house brand;

Yes.  We offer variety of watch packaging styles (ODM), to a fully custom watch packaging (OEM)

  • We would like to see and visual references so we know what you have in mind.
  • We  would like to know what price you want to pay per unit.

For a product to be marked Made in USA, or claimed to be of domestic origin without qualifications or limits on the claim, the product must be “all or virtually all” made in the U.S. 

What does “all or virtually all” mean?

“All or virtually all” means that all significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content.

Since Movements are not made in the USA (normally either Swiss or Japanese) and therefore, a completed watch cannot claim to be “Made in the USA”

American Watch Company does not make movements.

We design engineer, build and assemble in the USA.

According to the FTC (The Federal Trade Commission):


Are you ready to make your watch?

The American Watch team is ready to make your  dreams a reality. All we need to do is schedule a time to talk.

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