Watch Design & Engineering
American Watch Company will guide you through designing your watch from start to finish. Depending on your aesthetic desires, functions, elements and knowing the important characteristics of a quality watch, American Watch Company will assist you to design your watch thoughtfully with our experienced technically designers, engineers and 30+ years of manufacturing experience to bring your watch vision into a reality.
Through years of experience, we have acquired proprietary design principles for watches that are applied to every project. Ranging from case height tolerances to the dial texture and what materials to use. In other words, as a leading watch design company, it’s our goal to help you achieve the perfect custom-built watch design. Our expert horologists make certain all our watch designs encompass details to form together a compelling, attractive final timepiece.
Our technical designers will help you design and create the watch case, dial, band, etc. keeping in mind your target price. You would work directly with our design team, so every step of the design will be approved by you.
Important Watch Design Considerations
All of our watches are designed and engineered by our in-house experts here in USA. You can rest assured knowing each of our watches are meticulously engineered according to your specifications, by an American watch maker with years of experience, a passion for tradition, and a history of precision craftsmanship.
A well-crafted watch is perfectly balanced, expressing emotion and quality through the materials, colors, shapes, and construction. Aesthetics and beauty matter when creating a watch that is uniquely your own. We are proud to have the taste, knowledge and capability to help your watchmaking dreams come alive in your next project.
We understand ergonomics and functionality should be of utmost consideration for any timepiece. A well designed watch should be comfortable for the wearer and intuitive for the daily user. All watch interactions and functions should be clearly apparent for optimum enjoyment, without sacrificing style and design.
Wearing a new watch should provoke a similar experience as enjoying a brand new car. From the soft, supple feeling of a genuine Italian leather strap, to selecting a case material which exhibits both strength and versatility, we painstakingly ensure all the senses are sufficiently stimulated by every material we source.
The Process of Designing a Watch
3D Printing & CNC Prototyping
We will provide a live sample using our proprietary watch-making 3D printing or CNC process. The key difference between 3D printing and CNC machining is that 3D printing is a form of additive manufacturing and will only produce a “show and tell” version of your watch. 3D printing will NOT be a working sample.
CNC machining is subtractive. This means CNC machining starts with a block of material (called a blank) and cuts away material to create the finished part. The precision of a CNC sample will enable us to streamline the manufacturing workflow in the tooling-up process. Additionally, the high tolerances allow us to correct designs and make last-minute changes. Lastly, you will see and feel a solid working sample in real-time in a variety of finishes only available through our CNC process.