Through years of experience, we have acquired proprietary watch design principles that are applied to every project. Ranging from case height tolerances to the dial texture. In other words, it’s our goal to give you the best watch design consistent throughout your watch collection. We make certain all our watch designs encompass the following:
Important Watch Design Features
You should work with a watch manufacturer who has a passion for tradition, design, workmanship, and brand stewardship. These attributes can only be realized through watch specialists who have years of experience and knowledge in the business.
A well-engineered watch is perfectly balanced; it expresses emotion and quality through the material, color, shapes, and overall construction. The watch must be of the highest quality for the price point. It must also be comfortable and reliable to last a lifetime.
Functionality also means simplicity of operation. A watch should be comfortable but also a pleasure to manipulate. All watch interactions and functions must be visually apparent for optimum enjoyment. From the lugs to the pushbuttons, these must be in the right places, but also attractive.
Putting a new watch on your wrist should be a similar experience as driving a brand new car. We painstakingly make sure all the senses are sufficiently stimulated when finally in your end consumer’s hand. Likewise, we stand behind what we sell.
Technical Watch Drawings
To accurately capture all the geometric features of a watch product or a component, technical drawings are a must-have. Whether you’re creating a one-off prototype or for mass production, a technical drawing will be needed. American Watch’s in-house team of experienced watch engineers will assist in the design of your watch program.
Working with our Los Angeles-based in-house team, you're dealing directly in the USA. You no longer have to make multiple international calls or send numerous emails because your supplier does not understand your needs or is not familiar with your brand vision.GET STARTED
3D Watch Rendering
With photorealistic 3D renderings, you can make detailed changes and never need to start from scratch. Rendering saves time and money during the design process. 3D renders allow the design process to move faster with greater ease. Our 3D rendering process maintains marketing and brand consistency all across your marketing materials. The additional benefit of photorealistic 3D rendering, allows you to start your marketing efforts prior to production.GET STARTED
Integrated Watch Design
Partnering with American Watch eliminates unnecessary trial and error costs while reducing risks. The principles have developed watch programs for some of the greatest watch brands in the US and abroad. We are aware of the challenges and opportunities in this new economy. American Watch has a record of success, helping our clients grow to achieve profitable sales through creative design, streamlined manufacturing, and efficient business processes.
Working with our Los Angeles based in-house team you're dealing directly in the USA. You no longer have to make multiple international calls or send numerous emails because your supplier does not understand what you mean or are not familiar with your brand vision.GET STARTED
Watch Prototyping Services
Prototyping is an expensive method and can take a long time. Basic CNC prototyping for a working watch sample must go through the same design process for mass production. The prototype does not reduce any cost of your mass production.
3D Printing or CNC Prototyping
We will prototype a live sample using our proprietary watch-making 3D printing or CNC process. The key difference between 3D printing and CNC machining is that 3D printing is a form of additive manufacturing and will only produce a "show and tell" version of your watch. 3D printing will NOT be a working sample.
CNC machining is subtractive. This means CNC machining starts with a block of material (called a blank) and cuts away material to create the finished part. Much more expensive than 3-D printing, the precision of a CNC sample will enable us to streamline the manufacturing workflow in the tooling-up process. Additionally, the high tolerances allow us to correct designs and make last-minute changes. Lastly, you will see and feel a solid working sample in real-time in a variety of finishes only available through our CNC process.GET STARTED