Custom Watch Manufacturing

Private label watch manufacturing based in the USA

American Watch Manufacturing

Every piece is designed with our customer’s vision in mind, with most models handcrafted in-house. With a vast network of factories and manufacturers, both domestically and internationally, American Watch Company will exceed expectations. Whether American, Swiss-made or Japanese;  automatic, quartz or smart gearbox  movement; price-centric and quality-centric, American Watch has the know-how and the network to make your private label watch program launch on time and within your budget.

No two projects are ever the same. Deciding where to manufacture high-quality custom watches, watch dials, and cases depends on a multitude of factors.

With American Watch you will have the options to manage your watch project in one stop shop, from watch design and engineering to prototyping and mass production. We maintain our goal to be the best custom watch manufacturer for the watch industry in the USA.

OEM & ODM Watch Manufacturing

We offer both custom-made watches specific to your design (OEM) and in-stock, US-based watch designs that can be made “production-ready” for gifting or promotional opportunities (ODM).

Learn more about the differences between OEM and ODM to find out which option best suits your needs.

Watch Manufacturing Methods

There are three basic watch manufacturing methodologies we apply at American Watch Company: one-off prototyping, batch production, and mass production.

One-off Prototyping

One-offs are an opportunity to test the market and your design idea before committing to a significant production run.  One-off production sometimes takes longer and is more costly than mass production, pre-production proof. 

Batch Production

Batch production of watch products share the same watch case, and are made jointly in small or large numbers. This manufacturing method always includes tools, molds, machinery and labor.

Mass Production (Recommended)

Mass production of a watch product goes through many stages of a production line. Our watchmakers and industrial equipment guide assembly of each product part every step of the way. This manufacturing method is more cost-effective thanks to the large-scale production techniques we use.

A Full Service Watch Manufacturer You Can Trust

From CAD to fulfillment and storage, the American Watch team has your company covered.

CAD Watch Design Preparation

Upon submission of your preferred design, we will create detailed watch imaging and technical drawings. CAD allows for easier watch development and project management. It also ensures consistency in watch design throughout the manufacturing process.​

Hand Assembled in the USA

Hand-assembling watches and movements are the most important part of the manufacturing process. This step ensures the overall accuracy and water-resistance of the watch. Our team of advanced watchmakers has the expertise and precision needed to perform this stage of production.

Dedicated In-House Management

Our headquarters and facility are located in Los Angeles, California, with satellite offices overseas. We use several project management systems that can easily integrate with your organizational needs.

Global Network of Partners

To help maintain our competitive advantage, we have a long-term relationships with the most reliable watch component suppliers in US, Europe, Asia, and across the world. This strategy increases our watch manufacturing flexibility by introducing parts, supplies, and movements from the best in the watch industry and with the price target.

Packing, Fulfillment & Storage

We offer the storage for your watch production, as well as direct shipping to its final destination, no matter the production size. We manage inventory and ship your watches safely and securely.

Components & Options

Materials & Attachments 

When it comes to bracelets, straps, or watch bands, we have the global network to help you source the materials. Whether you require Italian leather straps, German dials, or Swiss mechanical movements, we have the source.

Dial Personalization & Engraving

We have streamlined the process of personalized watch programs, with the capability to quickly imprint on 1-1000+ watches right here in the USA. From custom dials, cases, to the watch itself, we have the knowledge to manufacture luxury products at a great price.

Labeling & Barcoding

We have the knowledge, experience, and logistics team for accurate labeling and barcoding for your business needs. UPC, EDI barcoding standards for the US and EU are available.

Packaging & Shipping

Our factory offers several packing options, including pre-pack services sorted for the requirements of most major US retailers. We also understand the packing and shipping requirements of most major organizations to help minimize chargebacks.

Quality Control & Compliance

We offer a wide selection of material and finish options, with the capability of producing watches in:


We maintain formal procedures for inspecting all incoming watch cases, movements, bands, and other components prior to assembly at our US watch manufacturing facility.

Independent Testing

We maintain rigorous procedures for testing, inspection and certification (TIC) services for all our watch productions as required.

Restriction of Hazardous Substances

We strictly adhere to California Prop 65, REACH and RoHS guidelines, and are committed to meeting or exceeding industry standards for safety, non-use of hazardous materials or excessive amounts of restricted chemicals.

The Anatomy of a Watch

We offer a wide selection of materials, movements, features and finish options for your watch.
If you are unfamiliar with any of the terminology, use our reference guide below.

Tell us About Your Watch Project

In order to be as helpful as possible, we need to know a little more about what you are looking for. Fill out this form and be as detailed as possible. Every bit of information is helpful. Once you are finished, click the submit button. A copy will be sent to your email and a member of our team will be in contact with you, typically within one business day.

For help contact us at:
Phone: (800) 862-6772
Email: [email protected]

Quick Start Form
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Are you ready to make your watch?

The American Watch team is ready to make your  dreams a reality. All we need to do is schedule a time to talk.

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