We take the privacy of our customers seriously. Read through our disclosures and know your rights.
American Watch Company is Committed to Protecting Your Privacy
What personal information do we collect from the people that visit our website?
When purchasing, ordering or registering on our site (www.americanwatch.com), as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to complete help you with your experience.
When do we collect information?
We collect information from you when you place an order, subscribe to a newsletter, fill out a form or enter information on our site. We also collect user information when feedback on our products or services is provided.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, browse the website, or use certain other site features in the following ways:
– To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
– To improve our website in order to better serve you.
– To allow us to better service you in responding to your customer service requests.
– To administer a contest, promotion, survey or other site feature.
– To quickly process your transactions.
– To ask for ratings and reviews of services or products
– To follow up with them after correspondence (live chat, email or phone inquiries)
How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology and certificate.
We implement a variety of security measures when a user places an order, enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use ‘cookies’?
– Understand and save user’s preferences for future visits.
– Keep track of advertisements.
– Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer, Safari or Chrome) settings. Each browser is a little different, so look at your browser’s “Help” menu to learn the correct way to modify your cookies.
If you disable cookies in your browser, some features will be disabled. It may affect the user’s site experience and some of our services may not function properly. However, you would still be able to place orders on our website.
We do not sell, trade, or otherwise transfer your personally identifiable information to external parties unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third-Party Products & Services
We do not include or offer third-party products or services on our website.
Use of Google Analytics & Google AdWords
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to ensure a positive user experience. We abide by all Google AdWords policies, which can be found here: https://support.google.com/adwordspolicy/answer/1316548?hl=en
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of the American Watch Company website (www.americanwatch.com), to prepare reports on its activities, and share them with other Google services. Google may use the data collected to personalize the ads on its own advertising network for our website users.
Our website uses Google Analytics Advertising Features that requires Google Analytics to collect data via advertising cookies and anonymous identifiers for Display Advertising (e.g., Re-marketing, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting).Website visitors/users can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.
American Watch Company collects demographic information on its website using Google Analytics. You can opt out of this using the Google Analytics Opt-Out Browser Add-On. American Watch Company may disclose user data (not specific to a particular individual), including gender, age, and usage data gathered from our demographics tracker to third party organizations for the purposes of research and comparison. We will use the information gathered by Google Analytics to further develop our website and match user interests.
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
California Online Privacy Protection Act
See more at:
According to CalOPPA we agree to the following:
Users are able to change their personal information:
– By emailing us
– By calling us
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It’s also important to note that we allow third-party behavioral tracking, such as Google Analytics behavior tracking.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email
– Within 7 business days
We will notify the users via in-site notification
– Within 7 business days
We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
The CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
– Send information, respond to inquiries, and/or other requests or questions.
– Process orders and to send information and updates pertaining to orders.
– We may also send you additional information related to your product and/or service.
– Add to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CAN-SPAM, we agree to the following:
– NOT use false or misleading subjects or email addresses.
– Identify the message as an advertisement, if so, in some reasonable way.
– Include the physical address of our business or site headquarters.
– Monitor third-party email marketing services for compliance, if one is used.
– Honor opt-out/unsubscribe requests quickly.
– Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at [email protected] or follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.
Are you ready to make your watch?
The American Watch team is ready to make your dreams a reality. All we need to do is schedule a time to talk.