Disney was searching for a watch offer for its 75th anniversary. They wanted something traditional yet memorable to gift to their VIP shareholders.
Was to design a watch that would pass Disney high standards, be price centric, and have a lasting impression for those who received it. The packaging needed to be unique.
We re-imagined the first Disney watch produced in 1933. The focus was a new mechanical movement visible to the consumer. The packaging updated to a tin collectible case.
An ecstatic Disney that was extremely proud of the product. The watch was also a limited production premium for those who signed up for a Disney Chase Credit Card.