INTRODUCTION
Disney was searching for a limited edition watch offer for its 75th anniversary. They wanted something traditional yet memorable to gift to their VIP shareholders.
CHALLENGE
The Disney 75th Anniversary Watch needed to pass Disney’s high standards, be price centric, and have a lasting impression for those who received it. The packaging needed to be unique.
SOLUTION
We re-imagined the first Disney watch produced in 1933. The focus was a new mechanical movement visible to the consumer. The packaging updated to a tin collectible case.
RESULT
An ecstatic Disney that was extremely proud of the product. The watch was also a limited production premium for those who signed up for a Disney Chase Credit Card.
