Customer service: +1 800 862 6772

The Manufacturing Processes

Every piece is designed with our customer’s vision in mind, with most models hand-crafted in-house. With a vast network of factories and manufacturers, both domestically and internationally, American Watch Co. will exceed expectations. Whether Japanese, American or Swiss-made; automatic or quartz movement; price-centric and quality-centric, American Watch has the know-how to make your project happen, on-time, and within the budget.

No two projects are ever the same. Deciding where to manufacture high-quality custom watches, watch dials, and cases depends on a multitude of factors. Assuming that working directly with an overseas manufacturer is the most reasonable solution is an old-fashioned approach to operating a business in today's economy. Our goal is to be the best American Watch manufacturer company in the USA.

SERVICES
OEM & ODM

We offer both custom-made watches specific to your design (OEM) and in-stock, US-based watch designs that can be made “production-ready” for gifting or promotional opportunities (ODM).

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CAD Watch Design

Upon submission of your preferred design, we will create detailed watch imaging and technical drawings. CAD allows for easier watch development and product management. It also allows for greater modeling, consistency in watch design, and even provides a basis for virtual networking.

International Sourcing

To help maintain our growth and competitive advantage we have amassed long-term relationships with the most reliable component suppliers in the world. This strategy increases our manufacturing flexibility through the introduction of parts, supplies, and watch movements from different watch component manufacturers.

Domestic and International Project Management

Our headquarters is in Los Angeles, California with a satellite office in Asia. We use several project management systems that can easily integrate within your organization.

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COMPLIANCE
REACH & RoHS

California Proposition 65 - We manufacture without the use of hazardous materials and our products do not contain excessive amounts of restricted chemicals.
RoHS stands for Restriction of Hazardous Substances
REACH stands for:
Registration: Chemical producers are required to register safety data
Evaluation: Experts evaluate safety data for higher volume chemicals
Authorization: Chemicals that are of “very high concern”
Restriction of Chemicals:
Chemicals: completely banned or can be restricted

Quality Control

There are established checkpoints throughout the entire production process. You can also book your own quality inspection at our facility in Los Angeles upon the completion of your production.

Inspection

We have formal procedures for inspecting incoming watch cases, movements, bands, and all other components prior to assembly in the USA.

Independent Testing

Inspection and certification services (TIC) when required.

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COMPONENTS & OPTIONS
Attachments

When it comes to bracelets and straps, we have a worldwide network to help source the materials. Whether you want Italian leather straps, German dials or Swiss mechanical movements, we have the source.

Watch Dial Personalization and Custom Engraving

We have streamlined the process of personalized watch programs. We can quickly do imprinting on (1) one, to 1,000 (one thousand-or more) watches right here in the USA. From custom dials, cases, to the watch itself, at American Watch, we have the know-how to create luxury-like products at a great price.

Labeling

UPC, EDI, and barcoding for the USA or EU. We have the experience and the logistics team for a fast turn-around.

‍Packing

We offer several diffident packing options as well as pre-pack services sorted for most major US retailers’ requirements. We know most major organizations' packing & shipping requirements to help minimize chargebacks.

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MATERIAL

We manufacture using the following materials:

appareal

14K & 18K Gold

Oconus-Black-Black-Carbon-Black-leather-Angle-01

Titanium

metal watches Stainless-01

Stainless Steel

metal watches zinc

Zinc Alloy

Pricing & Plans

The following are pricing estimates. They’re an informal idea of a price based on limited information meaning they may increase or decrease depending on your actual needs. To obtain a more accurate quote, be sure to click MORE INFO at the bottom of your preferred plan and fill out the questionnaire. For custom quotes on large production orders or assembly please contact us at [email protected]

(1) One Custom Logo Watch? Up to 50 Custom Watches (1) One Working Watch Model Up to 500 Custom Watches Up to 1,000 Custom Watches
Prices are FOB Los Angeles, CA *$35 *$995- $2,995 * $3,995 – $9,950 $15,950 – $24,995 * $39,995 & Up
Includes:
Custom Watch Face Design 1 1 1 Up to 3 Up to 6
Custom Case Design No No Yes Yes Yes
Case Colors As Available As Available Any color / finish, as Requested Up to 3 color / finish, as Requested Up to 3 color / finish, as Requested
Case Material As Available Stainless Steel, Brass, Plastic, or Zinc Alloy, Stainless Steel, Brass, Titanium, Carbon Fiber, Plastic or Zinc Alloy Stainless Steel, Brass, Titanium, Carbon Fiber, Plastic or Zinc Alloy
Stainless Steel, Brass, Titanium, Carbon Fiber, Plastic or Zinc Alloy
Movement Quartz Quartz Quartz, Automatic / Mechanical or Smart Quartz, Automatic / Mechanical or Smart Quartz, Automatic / Mechanical or Smart
Strap Bracelet or Strap As Available Bracelet or Strap As Available Bracelet or Strap Bracelet or Strap Bracelet or Strap
Plating & Finishing  As Available As Available Yes Yes Yes
Back-Plate Marking  Optional: Additional Fee Optional: Additional Fee Yes Yes Yes
Design Revisions 2 2 Up to 3 Up to 5 Up to 6
Technical Drawings No No Yes Yes Yes
CAD File No No Yes Yes Yes
2D Design File No Yes Yes Yes Yes
3D Design Rendering No No Yes Yes Yes
Pre-Production Sample Virtual Image Virtual Image Yes Yes Yes
Design Mock-up Yes Yes Yes Yes Yes
ODM ? No Yes Yes Yes Yes
OEM ?  No No Yes Yes Yes
Storage & Fulfillment No No No Optional: Additional Fee Optional: Additional Fee
Packaging No Optional: Additional Fee Optional: Additional Fee Optional: Additional Fee Optional: Additional Fee
Timeline 10-20 Business Days 10-20 Business Days 60-120 Business Days 60-180 Business Days 60-180 Business Days
Warranty 1-Year Warranty 1-Year Warranty 1-Year Warranty 1-Year Warranty 1-Year Warranty
Payment Pre-Payment is Necessary Pre-Payment is Necessary $3,000 Pre-Paid Retainer Fee balance before delivery $3,000 Pre-Paid Retainer Fee. $5,000 Pre-Paid Retainer Fee
25% After Drawing Approval 25% After Drawing Approval 25% After Drawing Approval
Balance Before Delivery 25% After Prototype Approval and Balance Before Delivery 25% After Prototype Approval and Balance Before Delivery
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PRODUCTION METHOD

ONE-OFF – Prototyping

One-offs are an opportunity to test the market and your design idea before committing to a significant production run. One-off production sometimes takes longer and is much more expensive than mass production, pre-production proof. Trust us as your watch prototype manufacturer who will take your project to the next level.

MASS PRODUCTION – We suggest this production model.

Mass production is when the watch product goes through the many stages of a production line. There are workers and machines at specific steps along the way that are responsible for making certain parts of the product. This production is quite reasonably priced due to the large-scale production techniques used.

BATCH PRODUCTION

This is when a series of watch products, with all the same watch case, are made jointly in small or large numbers. This equipment includes tools, molds, machinery, and labor.

JUST-IN-TIME

Watches arrive at your warehouse exactly when they're needed.