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Want to Design a Watch?

Have you always wanted to create a bespoke watch, but don’t know where to begin? American Watch can help you realize your dreams.

Now, you can test your idea and try some of your designs on a short run of watches (whether it's 1 or 1000). Design and engrave a watch in just 15 minutes and have your watches delivered in a matter of days. Choose from our large selection of watches, dials, bracelets, and more - don't forget about our engraving tool too!

Customizable watch brands include Tissot, Citizen, Casio, Bulova, Seiko, Movado, Tag Heuer, MTM, Victorinox, Wenger, and more.

Let's get started.

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STEP 1 - Choose your Watch

Pick a style you like. If available, you will have the option to change hands, bands, and more. The online watch designer is intuitive and easy. You can also save your design for now and finish it later.

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STEP 2 - Choose your Dial

After choosing your dial, you will begin to "get the idea" of how everything works.

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STEP 3 - Upload Image/logo

Create an image in your image editor and save it in .PNG or .JPG. Don't worry about size, our watch configurator will resize it to dial size and then you’ll be able to manipulate its location.

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STEP 4 - Buy 1 or 1000

By now you have become a watch-designing expert! You can save your image for later or drop it in the cart and however many watches you like. The more you buy the more you save.

To start the customizing and/or engraving process, click "Get Started"!

When you get to our American Watch, Logo-division website, choose the product you want to alter and begin!

"Fashion is not necessarily about labels. It's not about brands. It's about something else that comes from within you."

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Let’s work together

We’re happy to discuss your next watch project!

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