Customer service: +1 800 862 6772


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PRODUCTION / Process and Time Line

24- 48 Hours
(first six Months)

A representative will contact you based upon your preferred time on your form. during this call, you will discuss the design goals for your project.

1-3 Days

Based upon the decisions made with your representative, a formal invoice with your retainer  will be issued for payment.

4 – 7 days

After receipt of payment, you will be assigned a project manager. Your manager will contact you via phone to begin discussions on the formal design process and guide you through the rest of the production process.

12 – 24 days

Initial design concepts and inspirational artboards will be exchanged and discussed through our project management system -basecamp. You will be assigned a project management dashboard.  shortly thereafter, 3D designs will be submitted to you for design direction. The finishes and watch components will also be addressed.  During this process you will be allowed 3 design revision sessions.

30-60 Days

After your approved 3D design is finalized,and approved, any additional payments will be made at this time.  This is the final stage approval before submitting for manufacturing. Your first 50% deposit isnow due. Once concluded, your watch design(s) will go into production. Packaging design will be discussed during this stage. Additionally, any marketing and imaging packages will also be redied.

90-120 Days

You will receive your pre-production samples. This the final stage before the entire production is made. Any changes at this stage will incur additional charges. These models are provided is only a production proofs before mass production and assembly.

120-180 days

Once your pre-production sample is approved, your final final payment is also now due. Your watches are produced and ready for inspection at our facility in Los Angeles. After inspection, your production order will be readied for packaging and shipping.

DISCLAIMER: Every effort is made to keep the time line running smoothly. However, American Watch takes no responsibility and will not be liable for, the production being late or postponed due to communication issues, delayed responses, supplier delays, acts of God or any issues beyond our control.

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  • Date Format: MM slash DD slash YYYY